JTG Daugherty Racing Announces New Partner, The Original Louisiana Hot Sauce

HARRISBURG, N.C. (March 29, 2016) - - It’s no secret that JTG Daugherty Racing has some of the greatest household brands sponsoring AJ Allmendinger’s No. 47 Chevrolet SS in the NASCAR Sprint Cup Series. Today, JTG Daugherty Racing officials welcome The Original Louisiana Hot Sauce to the team through an expanded relationship with Southeastern Mills in efforts to promote the brand along with Better than Bouillon, Shore Lunch® Premium Soup Mixes and Southeastern Mills® Gravy Mixes at select events this season.

“Southeastern Mills’ business philosophy is in line with ours and we are fortunate to continue to represent a sophisticated food company like theirs and we are pleased to announce the addition of their Original Louisiana Hot Sauce,” JTG Daugherty Racing team owner Tad Geschickter said. “Similar to JTG Daugherty Racing, Southeastern Mills’ started with ‘a vision, entrepreneurial spirit and determination’ and they are certainly a great fit for our racing organization and business model.”

Allmendinger, who has one victory, four pole awards, seven top-five and 39 top-10 career finishes, also welcomes The Original Louisiana Hot Sauce brand to the family. It may be the newest addition to be sported on the No. 47 Chevrolet SS, but The Original Louisiana Hot Sauce has an eighty year reputation for quality and perfection.  

“Just like The Original Louisiana Hot Sauce, quality and perfection is vitally important to JTG Daugherty Racing as we build fast race cars,” said Allmendinger, who finished eighth in the most recent event at Auto Club Speedway. “It’s been a good start to the season for us and the timing couldn’t be better for The Original Louisiana Hot Sauce to come on board. I really like what I see happening with our race team and how we keep getting stronger each week. The brands within Southeastern Mills (The Original Louisiana Hot Sauce, Better than Bouillon, Shore Lunch and Southeastern Mills) have been great additions to the team and we’re happy to have The Original Louisiana Hot Sauce on our car beginning this week at Martinsville Speedway as part of our program.”

“We are very excited about continuing and expanding our association with the JTG Daugherty Racing family,” Southeastern Mills’ Vice President of Sales, Ralph Byers said. “They are a top-notch organization whose culture and values mirror those of our own company. NASCAR and the JTG Daugherty Racing platform provides an excellent means for us to reach and connect with our own consumers and provide exciting in-store sales building opportunities for our retail partners.”

ABOUT SOUTHEASTERN MILLS
 
Southeastern Mills is a fourth generation, professionally managed food company headquartered in Rome, Georgia. Southeastern Mills serves the world’s largest grocers, restaurants and food manufacturers across North America.

The company markets multiple national consumer brands including Better Than Bouillon®, Louisiana Hot Sauce®, Southeastern Mills®, Shore Lunch®, Better Than Gravy®, and Crockery Gourmet®. For more information, please visit www.betterthanbouillon.com, www.louisiana-brand.com, www.semills.com, and www.shorelunch.com to learn more.