ST MOTORSPORTS MARKETING

The Process – What you can expect

1.Sponsor Alignment
   We begin by understanding each Sponsor’s business objectives
   -Opportunities
   -Special Initiatives
   -Regional and customer needs
2.Tailored and measurable activation plan
   We will return with a Sponsorship package and activation plan that is targeted to address each Sponsor’s business objectives
   Every plan is measurable and designed leveraging our 25 years of NASCAR marketing experience
3.Turnkey Program Execution
   Corporations are leaner than ever
   We are the only team in NASCAR with a fully-staffed marketing department
   Take ownership for delivering the plan & measuring the results

Servicing multiple Sponsors
 Means dozens on pre-built promotional tools available for all Sponsors to leverage in addition to custom-built promotional tools based on each Sponsor’s specific objectives

Industry leader in co-marketing partnership design
 Allows smaller brands to “play large”
 Defrays costs among all co-marketing partners

People and Systems
 Management team consists of Industry experts who all started their careers on the “Sponsor side of the desk”
 Industry’s most comprehensive data base to predict what each promotional spend should deliver in return
 Customized systems that maximize promotion efficiency and deliver real-time return on investment data

A Fully Integrated Program that creates long-term partnerships
Why does this team boast the longest-term Sponsor partners in the industry?
 Our approach to NASCAR marketing delivers measurable return on investment
 Our staffing, systems, and approach deliver these results without draining the organizational capacity of our partners