The business principles that made the first Kroger store successful in 1883 – service, selection and value – continue to guide the company’s operations today. From one tiny grocery store in Cincinnati more than a century ago, Barney Kroger laid the foundation for what today ranks as one of the largest companies in America. Kroger lives by six key core values: honesty, integrity, respect, diversity, safety and inclusion. In addition, Kroger has a long history of bringing help and hope to the communities it serves. Since its earliest days, Kroger Associates have taken care of their neighbors and each other. Today, Kroger contributes more than $280 million annually in funds, food and products to support local communities. Kroger prides itself on supporting the USO and local breast cancer programs.