Tad’s Date of Birth: September 26, 1962
Tad’s Hometown: Lorton, Va.
Jodi’s Date of Birth: July 9
Jodi’s Hometown: Knoxville, Tenn.
Residence: Stanfield, N.C.
The Daytona 500 on February 15, 2009, was a defining moment for JTG Daugherty Racing’s husband and wife team Jodi and Tad Geschickter. After 15 years of owning a successful NASCAR Nationwide Series team, their aspirations of owning a full-time NASCAR Sprint Cup Series team finally became a reality when Marcos Ambrose strapped into his No. 47 Little Debbie® Toyota Camry for his first Daytona 500 at Daytona International Speedway.
It was a day Tad admits he thought may never happen because of the trials and tribulations experienced to keep the company alive and growing. Tad, along with his wife Jodi, started the organization in 1994 with sponsor support from Sunoco. They had a few tools and a barn with dirt floors housing three cars, two engines and five employees.
With a small staff, the two quickly learned the ins and outs of the business intimately through the years. They pulled show cars, built shocks, worked on the pit crew, painted and decaled cars themselves to help the company prosper. Their hard work, dedication and support from their partners led them to the pinnacle of the sport.
JTG Daugherty Racing was one of the most tenured teams in the NASCAR Nationwide Series. By the end of 2009, Jodi and Tad’s team amassed three wins, six pole awards, 29 top-five and 103 top-10 finishes with drivers, such as, Marcos Ambrose, Rich Bickle, Kelly Bires, Stacy Compton, Mike Dillon, Ron Hornaday Jr., Mark Green, Andy Lally, Kevin Lepage, Jimmie Johnson, Phil Parsons, Robert Pressley, Jeff Purvis, and Jon Wood.
2008 was a significant year for JTG Daugherty Racing. In April, Tad was introduced to five-time NBA All-Star Brad Daugherty by Pressley, who was a longtime friend of the two. Learning of Daugherty’s same passion for racing and knowing his history in the sport, the Geschickters formed a partnership with him and renamed the team JTG Daugherty Racing. Tad was great in the boardroom with securing sponsors and now he added someone that played at a championship level to coach the team on becoming champions. At the same time, it put a celebrity face with the organization.
With Daugherty behind their efforts, the Geschickters knew it was time to take the next step. With limited resources, they fielded a NASCAR Sprint Cup Series entry with Marcos Ambrose in the illustrious Allstate 400 at The Brickyard. Ambrose qualified 24th and finished 22nd in his first visit to Indianapolis Motor Speedway.
The future was bright for Tad and Jodi’s team and in October 2008, they formed a technical alliance with Michael Waltrip Racing to aid in the transition to compete full-time with Toyota Camrys in the NASCAR Sprint Cup Series. The partnership proved successful as the team rounded out the year 18th in the championship standings with Ambrose.
The Geschickters have accomplished a great deal in racing, but Tad did not set out to be a NASCAR team owner years ago. He was planning to be a high school coach and teacher until Procter & Gamble hired him. He started out as a sales representative and ended his decade long tenure in a unit sales manager position. During that time, Tide was a sponsor of a car in the NASCAR Sprint Cup Series. With his wife Jodi being intrigued with the NASCAR program and both having a passion for the sport, they settled in Charlotte to become fully integrated by starting a team of their own.