JTG Daugherty Racing and Herr® Foods Inc. announced today a new sponsorship agreement, which will make Herr Foods Inc. an associate sponsor of the No. 47 Toyota Camry for the 2013 NASCAR Sprint Cup Series season.
Herr Foods Inc, founded in 1946, is a national brand that specializes in delivering unique flavors of snack foods. From Hot Dog flavored potato chips to Jalapeno Popper cheese curls, Herr’s fans Live Life with Flavor® with every bite.
“Herr Foods is excited about the upcoming partnership with JTG Daugherty Racing. The other sponsors and retail synergy that the team has will work well with the positioning of Herr's products.” said Mark Mathis, V.P. of National Sales for Herr’s.
Team co-owner Tad Geschickter, stated “Herr’s snack foods are a perfect complement to our other grilling-related sponsors. We want every NASCAR fan to think of Kingsford®, Hidden Valley®, Bush’s Baked Beans, and SCOTT Products when they get ready to grill out at home or at the race track. We are confident that Herr’s unique flavors will make them the brand of choice with NASCAR fans as we add them to our sponsor group.”
About Herr Foods Inc.:
A recognized leader in the snack food industry, Herr Foods Inc. is headquartered in Nottingham, Pa. The family-owned-and-operated company began 66 years ago in Lancaster, Pa., and now employs over 1,500 people who make 340 delicious snack products that are available worldwide. For more information about Herr’s®, please visit www.herrs.com and on Facebook.com/Herr’s.